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Do you need more help tracking your practice's performance?  DentistMetrics specializes in helping dentists worry less about the business side of dentistry by providing timely, action packed advice on how to improve their practice's results. Contact us at jonathan@dentistmetrics.com, click here, or visit us at any of the social sites we frequent to schedule a consultation!
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How a New Dental Practice Owner can use Direct Mail to Attract Quality New Patients


Start-Your-Own-Practice-(1)I notice some trends when it comes to marketing practices out in the wild.

And to be honest, I can immediately tell how well a practice is, or will be doing right when I see how they handle this one thing:

Marketing.

Some are doing an amazing job…

And many have an opportunity.

A lot of newer dentists are “all in” on social media, while others completely shy away from it.

Some practice owners don’t do a drop of marketing, while others hop at every opportunity.

When it comes to marketing your practice in the modern world, newer dentists have an advantage because they’re typically more familiar with modern marketing practices…

Or willing to figure them out.

I brought on Nina Hershberger for today’s interview to share what’s working for dental practices internationally to attract massive amount of new, high quality patients.

Click here to get today’s episode bonus: The EXACT Piece of Mail One of Nina’s Clients Sent To A Small List That Returned $18K In revenue

Megabucks Marketing founder Nina Hershberger has been in marketing throughout her three decade professional career—even when her job description said otherwise.

After earning a marketing degree from Indiana University, she worked in positions as diverse as Director of Output Services for a very large financial company and in Procurement for the University Notre Dame.

A born marketer, Hershberger added value to her organizations by initiating ideas that increased sales by hundreds of thousands of dollars (and in some cases, millions), added profitable new business services, and raised the companies’ profiles.

In 2006, Hershberger launched Megabucks Marketing to leverage her innovative ideas into concrete results for clients.

Her specialty?

Leading companies away from the popular but ineffective “cold call, hope, and wait” approach.

Thanks to years of experience in direct response marketing, Hershberger has developed a unique method for dentists to stand out from their competition and become the local celebrity expert – even if they just started their dental practice.

Here are a few things you’ll discover in today’s episode:

Read more →

Do you need more help tracking your practice's performance?  DentistMetrics specializes in helping dentists worry less about the business side of dentistry by providing timely, action packed advice on how to improve their practice's results. Contact us at jonathan@dentistmetrics.com, click here, or visit us at any of the social sites we frequent to schedule a consultation!
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How To Grow A Multi-Location Practice From Scratch

Start-Your-Own-Practice-(1)

For most dentists, starting out is the hardest phase…

You may be an associate, trying to find an associateship opportunity that may lead into a partnership, or trying to create your business plan for starting your own dental practice.

Today’s guest, Dr. Graham Dersley has been there, and he sat down with me to share his wisdom with the Ambitious Dentist community.

Dr. Graham Dersley is a prosthodontist who has had a unique first decade in private practice.  

From being a frustrated associate, to an owner of a small FFS specialty practice, to now an owner of a growing multi-location general practice that he started from scratch, he has had the good fortune to experience a variety of practice styles.  

He has a passion for the business of dentistry and frequently posts on Dental Town about the topic.  

Today’s episode bonus takes the advice offered by Dr. Dersely and will help you put it into action… Download the FREE video for How To Set And Align Your Personal And Professional Goals here.

Here are a few things you’ll discover in today’s episode:

Read more →

Do you need more help tracking your practice's performance?  DentistMetrics specializes in helping dentists worry less about the business side of dentistry by providing timely, action packed advice on how to improve their practice's results. Contact us at jonathan@dentistmetrics.com, click here, or visit us at any of the social sites we frequent to schedule a consultation!
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How To Use Network Marketing In A Dental Practice

Start-Your-Own-Practice-(1)

Dr. Phelps is an entrepreneur and general dentist who owns multiple practices in the Charlotte, NC region.

He graduated from the University of North Carolina at Chapel Hill in 1998 with a BS in Biology and in 2003 he graduated Magna Cum Laude from the prestigious Nova Southeastern University, College of Dental Medicine in Ft. Lauderdale Florida.

From 2003 to 2010 his passion for business and his flare for marketing and promotion showed through when he increased the revenue of his practices ten times.

For 2013, when most of the dentists were struggling to produce what they had from the year before, Dr. Phelps’ practices grew by $2,000,000.

One of his secrets was a passion for the Science of Persuasion and how to ethically use Dr. Robert Cialdini’s Principles of Influence to set the stage for his patients to say YES to the requests he and his dental team ask of them.

Having received the honor of being named a Certified Trainer in Dr. Cialdini’s Method of Influence, Dr. Phelps offers an exciting two-day course to educate you on the principles, show you how he uses them in his practices and how you can incorporate them into your business.

 
Click here to get today’s episode bonus: This is a quick exercise to help you find and identify your target market to create networking events they’ll love.

Here are a few things you’ll discover in today’s episode:

Read more →

Do you need more help tracking your practice's performance?  DentistMetrics specializes in helping dentists worry less about the business side of dentistry by providing timely, action packed advice on how to improve their practice's results. Contact us at jonathan@dentistmetrics.com, click here, or visit us at any of the social sites we frequent to schedule a consultation!
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