I notice some trends when it comes to marketing practices out in the wild.
And to be honest, I can immediately tell how well a practice is, or will be doing right when I see how they handle this one thing:
Some are doing an amazing job…
And many have an opportunity.
A lot of newer dentists are “all in” on social media, while others completely shy away from it.
Some practice owners don’t do a drop of marketing, while others hop at every opportunity.
When it comes to marketing your practice in the modern world, newer dentists have an advantage because they’re typically more familiar with modern marketing practices…
Or willing to figure them out.
I brought on Nina Hershberger for today’s interview to share what’s working for dental practices internationally to attract massive amount of new, high quality patients.
Megabucks Marketing founder Nina Hershberger has been in marketing throughout her three decade professional career—even when her job description said otherwise.
After earning a marketing degree from Indiana University, she worked in positions as diverse as Director of Output Services for a very large financial company and in Procurement for the University Notre Dame.
A born marketer, Hershberger added value to her organizations by initiating ideas that increased sales by hundreds of thousands of dollars (and in some cases, millions), added profitable new business services, and raised the companies’ profiles.
In 2006, Hershberger launched Megabucks Marketing to leverage her innovative ideas into concrete results for clients.
Leading companies away from the popular but ineffective “cold call, hope, and wait” approach.
Thanks to years of experience in direct response marketing, Hershberger has developed a unique method for dentists to stand out from their competition and become the local celebrity expert – even if they just started their dental practice.
Here are a few things you’ll discover in today’s episode: