About DentistMetrics


Chief of Accounting, Tax, and Coaching Services: Jonathan VanHorn, CPA/ABV

Jonathan created DentistMetrics to solve the problem facing many dentists – they have a complicated business and their time is stretched way too thin.  Most dentists spend 15,000 hours learning to be a dentist but ZERO hours learning how to be a business owner.

DentistMetrics aims to completely automate and outsource the bookkeeping, financial reporting, and tax portion of the dentist’s business so that they can focus on what really matters in their practice.

By creating an automated workflow for the dentist and by focusing on showing dentists what numbers they need to be watching, DentistMetrics has allowed dental practices around the country to raise profits by hundreds of thousands of dollars a year.

When not interviewing dentists on his podcast Start Your Dental Practice, coaching dentists on being a better business owner, or just nerding it up with business owners about ways to be more profitable Jonathan enjoys spending time going to the lake with his wife April, daughter Harper, and son Finn. He’s also been known to play golf. (poorly)

Weird facts about Jonathan – he was once ranked in the top ten in the nation at whiffleball, played bass guitar in a rock band for eight years, and spent his college years playing semi-professional poker.

Angie Madding

Accounting Client Representative and Software Implementation Artist: Angela (Angie) Madding

Angie helps all of DentistMetrics clients with the setup of their accounting software as well as assists in training our clients and teams.  She also assists with closing out each month in a timely manner so that our clients have relevant and timely financial reports.

Angie’s favorite part of life is being mom to her sweet, silly, spunky, free-spirited daughter, Sophie. She’s married to her high school sweetheart, Chris. In her free time, she enjoys running with her favorite distance being the Half Marathon. Interesting facts about Angie – she used to be a competitive gymnast and actually owned her own gym for a few years. She can walk on her hands for a long time, and she’s quite ambidextrous….writes with left hand, 10-key with both, gymnastics-right, softball-right, pool-left, bowl-right.

Joseph Rugger

Advisory CFO: Joseph Rugger, CPA/CGMA

Joseph Rugger, CPA, CGMA serves as an account manager, implementation specialist and advisory CFO for the Dentist Metrics team.

Joseph Rugger, CPA, CGMA currently serves as the Director of Accounting for Jonesboro Prosthetic & Orthotic Lab / JP&O Prosthetic Labs. JP&O is a full service Orthotic & Prosthetic provider. Joseph serves as the Chief Financial Officer and Chief Operating Officer of JP&O Labs. Joseph is responsible for accounts payable, accounts receivable, and payroll. Joseph serves as a discussion leader for the Arkansas Society of CPA’s, the Massachusetts Society of CPA’s and the AICPA. He has been a guest speaker at numerous organizations talking on the topic of personal finance, time management, negotiation, and body language. Joseph hosted a weekly radio show in Little Rock on KABF 88.3 FM called “Get in the Financial Know with Joe” for 2 years.

Joseph is a graduate of Lyon College in Batesville Arkansas. While at Lyon, Joseph completed majors in Accounting, Economics & Finance. He was a four year letterman for the Lyon College Scots’ baseball team and was named a Tran-South Conference Scholar Athlete. He completed a Master’s Degree in Professional Accountancy at Indiana University’s Kelley School of Business in Indianapolis.

Joseph recently completed a 3 year term as the Secretary of the Board of Directors for the Arkansas Society of CPA’s. He has served as the chair of the Emerging CPA’s Committee for the State of Arkansas for 2014-2015. He was named the 2011 Outstanding Emerging CPA by the Arkansas Society of CPA’s. Joseph was named the 2013 Lyon College Patterson Decade Award Winner. He is currently serving a three year term as a member of the AICPA’s Young Members Leadership Committee. Joseph also serves on the Lyon College Board of Trustees.


Joseph is an avid traveler. Lifetime he’s visited 26 countries and all 50 states. While travelling he enjoys visiting National Parks (41 visited), Major League Baseball Stadiums (19 visited), and Presidential Libraries (9 visited) and counting. He currently resides in Frisco Texas.



Accounting and Payroll Staff: Rebecca Starks

Rebecca helps DentistMetrics clients by making sure their transactions are classified and coded correctly.  When there is a payroll question, Rebecca is the go to person in the firm.

Rebecca (known to her friends as Becca) enjoys spending time with her family and friends.  She graduated from the University of Arkansas Monticello with a BBA in Accounting in 2005. She is an avid weather enthusiast (so much so that she went back to school to earn her meteorology degree).  Besides monitoring the weather, her hobbies include cooking, reading, scrapbooking, shopping, and watching movies.  She has been married for 12 years and has two children and two fur-babies (kitties).


Spencer Weideman CPA

Master of all Things Tax: Spencer Weideman, CPA

Spencer Weideman is a Tax Specialist with DentistMetrics.  He joined the firm in 2016.  He is a Certified Public Accountant (CPA) and earned his Masters of Accountancy along with a Bachelor of Science in Financial Investments and Management with an emphasis in Economics from the University of Arkansas.  Spencer has extensive tax experience working for regional firms with an emphasis in agriculture, manufacturing, auto dealers, real estate, and dental practices.

Outside of work, Spencer enjoys spending time with his family and friends, spending time at the lake, traveling, reading, and attending and watching football games.

Spencer enjoys taking a proactive approach to assisting his clients in any way that saves them time, money, and headaches.  In the end, his goal is to let his clients spend their time working on their businesses rather than in their businesses.

Staff Accountant: Ryland Jones, CPA

Ryland Jones is a Certified Public Accountant who assists in the tax and accounting departments at Dentist Metrics.  He earned his Master’s in Accounting and a Bachelor’s in Business Administration from the University of North Carolina at Chapel Hill.  As a Tar Heel, he was a member of the Swimming and Diving team, specializing in the 1m and 3m diving events.  Ryland has a background in Auditing from a Big 4 CPA firm.  In his free time, Ryland enjoys traveling and most notably spent 2016 backpacking through Australia, South-East Asia, and Europe.

Senior Tax: Amy Saunders, CPA

Amy is a Certified Public Accountant who assists in the tax department at Dentist Metrics.  She earned her Bachelor of Business Administration Degree with a major in accounting from Stephen F. Austin State University in Nacogdoches, Texas (her hometown).  She has experience with corporate financial planning, internal audit and public accounting.  Amy has worked for local and regional public accounting firms with an emphasis on the automotive industry and real estate clients.

Amy enjoys spending time with her family which includes her husband Tracy, daughters – Jessica and Abby and son-in-law – Isaac.  She is also very fond of the newest addition to the family, a Nova Scotia Duck Tolling Retriever named Miss. Maudie.  Her hobbies include traveling to new places, watching sports, puzzles, reading mysteries and listening to real crime podcasts.

What’s DentistMetrics’ Story?

Hi There.  Jonathan VanHorn writing here.  (That’s me up at the top of this page)

We here at DentistMetrics love the business of dentistry. (So much so that I’ve launched a weekly podcast, frequently share interviews and create guides along with industry experts on subjects such as dental practice loans, and enjoy speaking with study clubs about the business of dentistry)

I was driven to the CPA profession from an early age.  My family owned a furniture store and my parents always talked about how helpful my grandfather (an accountant) was in getting the business up and running.

Unfortunately, my grandfather passed away 25 years ago.  Eight years later my family’s furniture store went under.  While there were a series of unfortunate events that led to the closing, my parents always said that if my grandfather had still been alive, he’d have known what to do to keep the business from shutting the doors.

After college I joined the largest firm in the state to work in their auditing and tax departments.  I quickly found out that I did not like the corporate environment.  I had been born into a small business family.  Small businesses were “my people” and the entire reason I joined the profession was to help business owners through the tough times so that they didn’t have to go through the same heart-ache that my family did.

Little did I know that most CPAs only help with taxes and compliance issues.  I wanted more.  I wanted to be on my client’s team.  I wanted to have an impact and bring true value to my clients.  I knew I wanted to focus on only one type of business, but didn’t really know which industry to tackle.

In 2008 I started working with a few dentists.  Then it started with helping a friend out, who led to more friends, who then led to a large network of dentists that I’m proud to be associated with.  I knew it was time to start “really” focusing.

We’ve been dedicated to exclusively serving the dental industry since 2013.

DentistMetrics is an exclusive dental accounting and coaching company that is dedicated to helping dentists successfully navigate the competitive dental landscape.

The most effective way dentists can start working on their business is by looking at the performance of the practice.

Dollar for dollar, getting serious about tracking a practice’s performance will be the most game-changing process you can perform in your business.

You will quickly be able to implement new processes, improve holes in your practice’s results, and drastically change the way you look at the business of dentistry.

Want to see how this would work for your practice?

You can follow me personally on Twitter and Facebook.

You can follow DentistMetrics on Twitter and Facebook as well.


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